All of these are proofs or appeals used in public speaking identified by Aristotle EXCEPT

a. logos
b. pathos
c. mythos
d. ethos

Answer: c. mythos

Communication & Mass Media

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Agosto has little faith in the U.S. health care system. Hence, he wants to solve his health problem on his own or avoid treatment altogether. Agosto presents an example of a privacy obstacle

Indicate whether the statement is true or false.

Communication & Mass Media

The most significant change in the marketing of books in the past 40 years has been:

a. the growth of bookstore chains and Internet retailers. b. the use of TV ads to promote book sales. c. the rise of the discount bookstore. d. the success of mail-order bookstores.

Communication & Mass Media