Which of the following would not attract the reader's attention in a sales or marketing message?
A) A piece of interesting news
B) An appeal to emotion
C) A unique solution to a common problem
D) Music, animation or video
E) An appeal to a sense of financial value
Answer: D
Explanation: D) All of these are ways to get the reader's attention, however channel and medium have to be considered. Using animation, music or videos are effective attention getters, but don't work when the audience has to read the message.
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Which of the following would NOT be a target for a trade sales promotion offered by Rubbermaid, a manufacturer of storage and organization products?
a. a Rubbermaid distributor b. a buyer for the kitchen department in a large discount store c. a store that is called The Container Store d. a student who needs to organize her college dorm room e. a wholesaler of plastic storage bins
Burst activities are those with two or more successor activities
Indicate whether the statement is true or false