Which of the following is a potential drawback of using Web-based technologies for making sales presentations and servicing accounts?
A) Web-based technologies lower the overall efficiency of salespeople.
B) The cost of the technology outweighs the advantages gained through eliminating travel.
C) Web-based technologies can intimidate salespeople or clients who are unfamiliar with them.
D) Salespeople who use web-based technologies tend to be less attentive to customer needs.
E) Online selling usually takes more time than direct selling.
C
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Which of the following refers to a marketing intelligence technique?
A) interviewing customers randomly B) increasing the annual budget for R&D C) investing heavily in primary research D) implementing product diversification E) benchmarking competitors' products
Maxx has 45% of the sports shoe market in China, and Seaw Shoes follows closely with 38%. 12.4
% is owned by Nekki Run, 1.3% is owned by Glow diabetic shoes and the remaining by other assorted brands. Which of the following companies most likely dictates the tempo and pricing of the sports shoe market in China? A) Glow B) Maxx C) Seaw D) Nekki Run