To be considered deceptive under FTC policy, a false or misleading advertisement must influence consumers' decision making about the product or service advertised

When we draw a general impression about an individual based on a single characteristic such as intelligence, sociability or appearance:

A) The halo effect is operating. B) We are prejudiced. C) Personal bias is in effect. D) We have misjudged the person.

The activities that are directly related to the process by which products and services are created, marketed, sold, and delivered are called ________ activities

A) composite B) supporting C) compound D) primary