Why might a researcher decide to use causal research rather than descriptive research?
What will be an ideal response?
Descriptive research techniques provide valuable information about what is happening in the marketplace but do not address why something may or may not be happening. Causal research attempts to understand why something is happening. Marketers use causal research techniques when they want to know if a change in something is responsible for a change in something else.
Business
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Hallmark's classic "When you care enough to send the very best" slogan appeals to which need category in Maslow's hierarchy?
A) physiological B) social C) esteem D) self-actualization E) safety
Business
Describe a few ways in which a marketer can engage in socially responsible target marketing
What will be an ideal response?
Business