A manufacturer using which type of promotional strategy focuses its promotional efforts on the consumer?
a. push
b. pull
c. kinetic
d. personal selling
Ans: b. pull
Business
You might also like to view...
Millbury Gas and Oil's rate of return on equity is 12%. It can either pay a dividend of $5.00 today or reinvest the money and pay a dividend of $5.60 at the end of the year
From a shareholder's point of view, the value of the dividend paid now is ________ and the value of the dividend paid a year from now is ________. A) $5.00, $4.46 B) $5.00, $5.00 C) $4.46, $5.00 D) $5.60, $5.00
Business
An overstatement of ending inventory in a period will result in an understatement of gross margin in that period
Indicate whether the statement is true or false
Business