“You want to go out and socialize with your friends,” Tracy says to her audience, “but you know that if you fail the upcoming exam, your academic career will be in trouble.” Tracy is using what form of motivation?

A) cognitive motivation
B) motivation
C) an indirect persuasion route
D) cognitive dissonance

Answer: D

Communication & Mass Media

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a) Public relations personnel b) Social media managers c) Social networking site followers d) Website designers

Communication & Mass Media

According to the textbook, undermotivated listeners tend to:

a. turn off rather than listen to dull content. b. turn off when faced with uninspired delivery. c. avoid taking notes. d. all of the above are traits of unmotivated listeners

Communication & Mass Media