Public relations professional Lisa Eggerton of RSCG Magnet says, "Research gives a context in which to talk about a product." What does this quote mean?
A) Research findings can be used to substantiate hunches about a product.
B) In the minds of consumers, research adds credibility to a product.
C) Armed with research findings, a company can claim whatever it wants.
D) Both A and B.
E) None of the above.
Answer: D
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a. true b. false
Frank is speaking to a group who has a very different cultural background than his. What
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