What is the Microsoft Web Platform Installer, and what are the advantages and disadvantages of using it to install PHP?
What will be an ideal response?
The Microsoft Web Platform Installer is a downloadable Microsoft utility that is used to monitor and update Web server installations on a computer. The advantage of using it to install PHP is that the workstation installation is simplified for us. Disadvantages are (1 ) the WPI does not install PHP the way we needed it installed, and (2 ) an older version of PHP, version 5.3.5, is installed instead of the latest release, which is 5.3.28 as used in the text.
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The product life cycle (PLC) for a brand is usually longer than the PLC for a product category.
a. true b. false
A low price buys market share but not market loyalty. The same customers will shift to any lower-priced product that may come along. This is called the ________ trap
A) low-price B) relative-market-share C) shallow-pockets D) target-market-share E) fragile-market-share