________ is a moral theory which asserts that fairness is the essence of justice

An opportunity cost is ________

A) the cost incurred to gain the opportunity to make a sale B) the benefit gained by choosing a certain course of action C) the benefit given up by choosing an alternative course of action D) costs that have been incurred in the past

One reason The Richards Group has been successful at creating award-winning campaigns is:

A) the creation of teams of creatives working on the same project B) the agency hires experienced creatives C) the agency comingles employees to create interdisciplinary villages D) the use of professional production companies to shoot ads