A plurality decision means:
A) A majority cannot agree as to the outcome of the case.
B) A majority agree with the outcome, but not with the reasoning.
C) A tie vote is cast.
D) None of the above.
B
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When consumers share a strong need that cannot be satisfied by an existing product, it is called ________
A) negative demand B) latent demand C) declining demand D) irregular demand E) nonexistent demand
An effective and practical way to minimize communication-style bias is to:
A) choose customers based on their communication styles B) write presentation materials that appeal to all communication styles C) send trained communicators to talk to customers with unfamiliar styles D) adapt your style to the way the customer communicates E) focus more on the content of sales presentations than on message delivery