Imagine that you are trying to persuade an audience to buy your brand of toothbrush. You know that the audience's attitudes about toothbrushes are cognitively based. You should construct an argument that emphasizes the
a. good feelings that result from using your toothbrush.
b. important health features of your toothbrush.
c. value of clean teeth and gums.
d. merits of competitors' toothbrushes.
Answer: B
Psychology
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According to a popular generalization, which of these terms applies to Chinese culture?
a. Collectivist b. Competitive c. Emotional d. Individualistic
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In the context of the Wechsler scales, nontechnically oriented college students often attain higher performance than verbal intelligence quotients (IQs)
Indicate whether the statement is true or false
Psychology