Paired comparison data can be analyzed in several ways. One way is for the researcher to calculate the percentage of respondents who prefer one stimulus to another
The researcher can also perform all of the following analyses on paired comparison data except
A) simultaneous evaluation of all the stimulus objects
B) convert paired comparison data to a rank order
C) derive an interval scale from paired comparison data
D) order a set of objects into an internally consistent, uni-dimensional scale
D
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What will be an ideal response?
A seller sued a broker, alleging that the broker had misrepresented material facts during his sales presentation. The broker responded that the listing contract had only been an oral contract and therefore was not enforceable. A court would find that:
A. the listing broker can be liable for misrepresentation only to the buyers B. the contract was unenforceable and therefore the seller had no basis for a suit C. the broker cannot use the statute of frauds as a defense, since that is not at issue D. the statute of frauds only applies to purchase contracts, not to agency agreements