Answer the following statement(s) true (T) or false (F)

1. Edward L. Bernays pioneered the use of behavioral psychology in PR campaigns intended to shape public opinion.
2. The first and most important Page Principle is “a company’s true character is expressed by its people.”
3. The 4 Minute Men group conveyed information to the public about government efforts during World War II.
4. Chester Burger was an early pioneer in using television for PR purposes.
5. In the 1980s, Inez Kaiser, a former schoolteacher, became the first African-American woman to open a PR firm.

1. TRUE
2. FALSE
3. FALSE
4. TRUE
5. TRUE

Communication & Mass Media

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Answer the following statement true (T) or false (F)

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