Identify the four ways suppliers make commitments to assist reseller firms in delivering value
What will be an ideal response?
Managers think more broadly in terms of the total customer experience and marketplace equity it creates. When they do, managers realize they can ensure that superior value is delivered to customer firms by assisting reseller firms on tasks the resellers cannot efficiently complete by themselves. Thus, supplier firms commonly make commitments to provide resellers with help in the form of training and coaching, responsive sales and marketing programs, pricing support in competitive situations, and operational and technical assistance.
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The directives, policy statements, and memos a manager receives from his boss and other company leaders are considered:
a) lateral communication. b) downward communication. c) upward communication.
________ help companies stock and move goods from their points of origin to their destinations
A) Retailers B) Physical distribution firms C) Marketing services agencies D) Resellers E) Suppliers