In the context of medical malpractice, what is a "never event"?
A) A medical condition that despite the best screening and technology cannot be detected.
B) A pandemic that quickly spreads and infects many people.
C) A medical error that should never occur.
D) An event for which doctors and medical facilities cannot be held legally responsible.
Answer: C
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If a business is to be successful in the long run, it must treat its customers, employees, and community with social
A. meetings. B. responsibility. C. agendas. D. insight. E. interests.
Which of the following would a firm using mass communication NOT experience?
a. inability to know exactly who is receiving the message b. clutter from competitors' messages c. great expense on a per-person-exposed basis d. inability to assess customer reactions to the promotion immediately