An ethical culture consists of all of the following factors EXCEPT ________

In an REA model, activities about which management wants to collect information for planning or control purposes are known as

A. resources B. events C. activities D. agents

Companies can run the same marketing communications programs as used in the home market or change them for each local market, a process called ________

A) product communications B) market development C) dual adaptation D) diversification E) communication adaptation