Economic logic is at the heart of the five critical elements of strategic planning identified in the Business Strategy Diamond

Which of the following is not one of the more common strategic benefits provided by capital investment projects?

a. Providing significant cost reductions, in terms of production and/or marketing costs. b. Being able to deliver a product that competitors cannot (i.e., product differentiation). c. Reducing the number of short-term (i.e., operational) decisions that management must make. d. Reducing manufacturing cycle time. e. Improving product quality.

A company that uses a pull strategy is more likely to use personal selling than a company that markets a similar product using a push strategy

Indicate whether the statement is true or false