A depth interview is recognized as the most important qualitative research procedure

A nonprobability sampling technique in which an initial group of respondents is selected randomly and subsequent respondents are selected based on the referrals or information provided by the initial respondents is called ________

A) quota sampling B) snowball sampling C) stratified sampling D) cluster sampling E) respondent sampling

Positioning refers to consumers' perceptions about a product relative to competing products

Indicate whether the statement is true or false