Which one of the following statements is TRUE about the relationship between learning curves and competitive strategy?
A) Knowing where your process is on the learning curve will enable you to make frequent product modifications.
B) Firms that emphasize low cost in their competitive strategy strive to move down the learning curve by increasing volume.
C) Learning curves enable managers to project fixed manufacturing costs for future production quantities.
D) Projecting the impact of learning curves into the future is one effective way of reducing the impact of environmental uncertainty.
B
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From a marketing management perspective, there are three main sets of brand equity drivers. Which of these drivers was most applicable when McDonald's decided to use the "golden arches" and Ronald McDonald as symbols of their brand?
A) the product and all accompanying marketing activities and supporting marketing programs B) the service and all accompanying marketing activities and programs C) the initial choices for the brand elements or identities making up the brand D) associations indirectly transferred to the brand by linking it to some other entity E) the profitability associated with brand development
The project was over, so each worker went back to her usual assignment, taking with them the notebook they were issued when the project began They never were sure whether the project had been successful or unsuccessful, but they could be positive that the project was terminated by:
A) Extinction. B) Addition. C) Integration. D) Starvation.