From the mid-1920s through the early 1950s, marketing generally took place after the product was developed and produced. What era is this in marketing history? Discuss the role of marketing during this time
What will be an ideal response?
This was the sales era. Marketing was primarily associated with selling or advertising. The use of heavy public advertising in all available forms of media became prevalent. Technological advances during this period meant that production increased more sharply than demand for goods and services. The competition for customers became more intense, and businesses began to undertake aggressive sales tactics to sell or "push" their products. Heavy emphasis was placed on selling existing products.
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Pete, who is 35 years old, has a life insurance policy with a death benefit of $150,000. At the age of 65 the cash values of his policy will be $150,000. What type of policy does he have?
A. Whole Life B. An Endowment to the age of 65 C. Life Paid-up at 65 D. A 30-Year Term Plan
When preparing journal entries, total debits must always equal total credits
a. true b. false