This advertising giant invented the unique selling proposition:

a) Mary Wells Lawrence; b) Rosser Reeves; c) Lee Clow; d) J. Walter Thompson; e) Sylvester Weaver

b

Communication & Mass Media

You might also like to view...

The most critical aspects of disciplinary interviews include notifying the employee of the problem, interviewing the employee, and instituting disciplinary action

Indicate whether the statement is true or false.

Communication & Mass Media

Which of the following represent the major factors of attractiveness?

A) gender, personality, socioeconomic and educational status, reciprocity of liking B) physical appearance and personality, proximity, similarity, socioeconomic and educational status, reciprocity of liking C) personality, proximity, and gender D) gender, personality, socioeconomic status, and similarity

Communication & Mass Media