How do value-based pricing, unbundling, and bundling help marketers hold market share during a recession period?

What will be an ideal response?

ANSWER: Value-based pricing stresses to customers that they are getting a good value for their money. In value-based pricing, the price of a product is set at a level that seems to the customer to be a good price compared with the prices of other options.Unbundling allows companies to lower base prices to stimulate demand. Unbundling entails reducing the bundle of services that comes with the basic product.Bundling can stimulate demand during a recession period. If features are added to a product, consumers may perceive the offering as having greater value, which appeals to some consumers.