The linear programming model for any two dimension cases is relevant to companies in which these two dimensions are significant factors in their direct marketing campaigns

a. True
b. False

A

Business

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Renkel Cosmetics sends a sample of the newest cosmetics line to all premium members' addresses. Which of the following best describes Renkel's form of marketing?

A) social media marketing B) kiosk marketing C) direct-response television marketing D) catalog marketing E) direct-mail marketing

Business

Which component of the supply chain decision-making framework would be established first?

A) Customer strategy B) Supply chain strategy C) Supply chain structure D) Competitive strategy

Business