Which of the following questions is LEAST relevant to the issue of whether differentiating based on an easier shopping experience will help Staples sell office supplies?

A) Would success in selling office supplies put Staples in a good position to expand into other markets?
B) Is the merchandise sold at Staples likely to be sold by Staples' competitors?
C) Are prices of office supplies similar at most major chains?
D) Do the vast majority of people who live or work close to a Staples also live or work close to a store run by a Staples competitor?
E) Are Staples' customers dissatisfied with their current shopping experience?

Answer: A
Explanation: A) All of the choices are relevant except Choice A. The question at hand is whether Staples' approach will help it sell office supplies. Choice A talks about what could happen if Staples is successful, which is another issue. Choices B and C are relevant because Staples might also compete by having exclusive goods (Choice B) or low prices (Choice C). If goods and prices are the same, then Staples might look to service in order to differentiate itself. If Choice D were true, then Staples has local competitors it can differentiate itself from based on service. Choice E is important because it would be hard to compete based on the shopping experience if your shopping experience is inferior.