According to the concept of the frequency escalator, sport marketers are wise to invest more resources into retaining current customers ( and growing their affinity) than into attracting new fans.

The discounted payback method, net present value method (NPV), internal rate of return (IRR), modified internal rate of return (MIRR), and profitability index (PI) are all consistent with the time value of money

Indicate whether the statement is true or false.

Which group of individuals listed below can be the most effective in generating employee support and encouraging the development and acceptance of an AIS project?

A) Accountants. B) Information systems steering committee. C) Management. D) Project development team.