Most respondents to the PR Week survey preferred companies to support local community programs that make a "tangible and noticeable" difference

Indicate whether the statement is true or false

T

Communication & Mass Media

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The causal method of issue arrangement shows how two or more events are connected in such a way that if one occurs the other will necessarily follow

A. True B. False

Communication & Mass Media

Which of the following is NOT one of the "three Cs" that make up the core of credibility?

A. charisma. B. competence C. character D. cunning

Communication & Mass Media