Which of the following is the most likely objective of a small organization with a mission to be
an expert in its narrow category?
A) improving its responsiveness to dynamic market conditions by shortening its product
development cycle time
B) increasing its market share by expanding geographically
C) increasing its brand reputation, or improving its customer service for high-end customers
D) increasing its market share within its current market, with the intent on dominating a
particular niche
D
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________ is a moral standard of right and wrong
Fill in the blanks with correct word
Melinda has just graduated with a master's degree in information technology and has been having trouble finding a corporate job. None of the large companies she has contacted have job openings in her field
So Melinda decides to try marketing her services to some of her home town businesses. These businesses have been very slow to adopt new technology. For instance, the local hardware store runs just like it did thirty years ago, with an aging cash register and paper-based bookkeeping. She plans to talk with the store's owner about hiring her part time as its IT specialist to modernize the store's systems. What objections might the hardware store owner have to the idea of hiring an IT specialist, and what should Melinda say to convince the owner of the store that she can help increase the store's sales?