Identify and describe the three goals of speaking to inform

What will be an ideal response?

When you speak to inform, you are typically attempting to achieve three goals:
• You speak to enhancing understanding. Understanding occurs when a listeneraccurately interprets the intended meaning of a message.
• You speak to maintain interest. You may have carefully selected words, examples,and illustrations that your listeners would understand, but if you listenersbecome bored and do not focus on your message, you won't achieveyour informative-speaking goal.
• You speak to be remembered. One day after hearing a presentation, most listeners remember only about half ofwhat they were told. Two days after the presentation, they recall only about25 percent. Your job as an informative speaker is to improve on those statistics.