Pitch letters are sometimes used as cover letters for a news media kit

In terms of co-languages, cant is a profession-specific language used by

a. non-professionals. b. professionals. c. customers. d. criminals.

The steps of Monroe's Motivated Sequence are

A) gain attention; establish need; satisfy the need; visualize the need satisfied; call for action. B) gain attention; state topic; motivate audience; build credibility; preview main points. C) build ethos; appeal to logos; incorporate pathos. D) self-actualization; esteem; love; safety; physiology. E) make a claim; qualify your claim; establish grounds; provide a warrant.