Direct-action advertising is best used to slowly develop a desire among consumers for the product
Indicate whether the statement is true or false.
Answer: FALSE
Explanation: Direct-action advertising attempts to stimulate an immediate, or relatively immediate, purchase of a product through such devices as one-day sales, one-time promotions, or announcements of a special event. Persuasive advertising tries to develop a desire among consumers for the product.
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Joelle works with sales reps on projecting correct body language to set prospects at ease and convey a sense of honesty and trust. Learning to decipher body language can be more difficult because it requires:
A) paying attention to signals the prospect projects while still interacting with the prospect B) intimate knowledge of the prospect's personality C) more knowledge of personal psychology than most salespeople have D) several meetings with the prospect to determine the prospect's baseline body language E) luck, as deciphering body language is not a skill that can be learned