Using an example, contrast behavioral loyalty and attitudinal loyalty to a product
What will be an ideal response?
Student answers will vary.
James shows high behavioral loyalty to 2Wheels because he buys a lot of 2Wheels products. Sara shows high attitudinal loyalty to 2Wheels because she is very committed to the 2Wheels brand.
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Segmented pricing is only effective when ________
A) the segments show similar degrees of demand B) the cost of segmenting does not exceed the revenue obtained from the price difference C) the segmented prices do not reflect real differences in customers' perceived value D) the customers of different socio-economic classes are treated according to their rank E) companies make their services and products accessible exclusively to wealthy patrons
According to experts, managers should conduct separate interviews for discussing employee performance and employee ________
A) development B) strengths C) goals D) pay