Answer the following statement(s) true (T) or false (F)

1. Besides indicating where it’s beneficial to focus marketing resources, music business research
conversely provides insight where marketing spending would be wasted.
2. Music consumers fit neatly into segmented categories with little or no overlap.
3. The listening public is fickle about contemporary music ,and music history is dotted with instances of
abrupt swings in popularity of various music genres.
4. Unfortunately, the insights from music business research are available only to the big, deep-pocket
organizations because there’s no data from online consumer activity readily available to emerging local
artists.
5. A big change resulting from the digital revolution is that research sample sizes are increased
dramatically because online activity is easy to track. An individual research vendor can aggregate
millions of media users in its global consumer panel.

1. True
2. False
3. True
4. False
5. True