What is the definition of a functional structure?
a. A group of industry experts and experts of other industries
b. A chief executive officer and a limited corporate staff, with functional line managers in dominant organizational areas
c. A structure that has the owner as a manager who also handles all day-to-day activities
d. An organizational structure that has proven to be successful and works correctly for all businesses
b. A chief executive officer and a limited corporate staff, with functional line managers in dominant organizational areas
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Which of the following statements is true regarding radio?
A) Radio is a costly medium. B) Radio can reach audiences quickly. C) Radio cannot be used for targeting specific audiences. D) Radio is considered as a new media.
A retailer's success in reaching particular performance standards is best measured by _____
a. several key business ratios b. the strategic profit model c. asset turnover d. the profit-and-loss statement