_____ compete on the basis of low prices, high turnover, and high volume.

The part of the media plan that spells out the media to be used and creative considerations is the:

A) marketing analysis B) advertising analysis C) media strategy D) media mix

The marketing and sales budget of Cayzon Inc is estimated to be $250 million and its marketing administration cost is estimated to be $20 million

The acquisition cost per customer is $2,000, and it is 10 times more than the retention cost per customer. If 45,000 new customers are acquired, what is the total number of retained customers? A) 320,000 customers B) 825,500 customers C) 460,000 customers D) 700,000 customers E) 160,500 customers