The greater the value of the reward in a frequency program, the more effort individuals will expend in the program to obtain the reward

In addition to handling complaints about advertising to children, the Advertising Self-Regulatory Council now prescreens ads directed to children

Indicate whether the statement is true or false

Before public relations practitioners can earn the respect of management and become trusted advisors, they must be ________

A) adept at accounting B) the best communicator in the organization C) competent at one of the following: writing, speaking, listening, promoting or counseling D) able to convert personal thoughts into words