Briefly explain the importance of brands in the business-to-business market
What will be an ideal response?
Certain brands are selected for inclusion in the sourcing process based on the unique requirements of the contract, managers' past experiences with the brands, and the established equity of the brands.
Business
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Positive word-of-mouth advertising from a company's delighted customers is more effective than an advertising campaign developed by a company
Indicate whether the statement is true or false
Business
Explain the seller's remedy of avoidance of installment contracts
What will be an ideal response?
Business