Marketers use ________ to identify which key words consumers use most in their searches and then edit their site's content to increase its relevance to those words

A firm's capability that is superior to that of its competition is referred to as a(n) ________

A) distinctive competency B) added value C) value proposition D) value chain E) social benefit

The Guide to the Project Management Body of Knowledge (PMBOK®) is divided into two main parts, the various business processes that organizations follow in carrying out projects and the nine knowledge areas applicable to nearly all projects

Indicate whether the statement is true or false.