Which of the following statements about mission statements is true?
a. it states how a company will meet the needs of its customers.
b. it should express the organization's purpose
c. it must be communicated throughout the organization
d. all of the above are true.
d
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During the internal search process for product information, a key objective for creatives and brand managers is to:
A) have information readily available to consumers. B) make sure the company's brand is part of the consumer's inert set. C) have the brand in the person's cognitive map. D) make sure the company's brand is part of the consumer's set of potential alternatives.
When discussing subcultures, it is important to note that each individual could be a member of ________
A) either the dominant culture or a subculture B) one subculture only C) two subcultures only D) four subcultures at the most E) many subcultures, as there is no limit