When Martha visited a car dealership to buy a new minivan, the salesman was polite, engaging, and seemed enthusiastic about making a sale. He agreed with Martha on the terms of the sale, including the price and the added incentives
When it came time to close the deal, however, "problems" suddenly came up, and the salesman had to change the terms of the deal so that it was no longer as sweet as Martha had hoped it would be. That salesman is using the __________ technique.
a. bait-and-switch
b. foot-in-the-door
c. lowball
d. reciprocal
Answer: C
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The pyramidal cells of hippocampal field CA1 are unique in that
a. axon firing results in action potentials along the dendrites. b. dendrite depolarization results in action potentials in the axon. c. the dendritic spikes are always hyperpolarizations. d. the threshold of activation of the pyramidal cell is quite low. e. these cells do not conduct action potentials.
The reliability of a research measure refers to the extent to which that measure provides consistent evaluations of a given characteristic
a. True b. False Indicate whether the statement is true or false