In transactional relationships, the primary persons directly involved with customers are the and the .
a. sales manager, customer service representative
b. salesperson, sales manager
c. salesperson, customer service representative
d. only a and b above
e. a, b, and c are all true.
Ans: e. a, b, and c are all true.
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The break-even volume for a company is ________
A) operating income minus fixed expenses B) operating income plus fixed expenses divided by margin per unit C) fixed plus variable expenses minus sales D) fixed expenses divided by margin per unit E) company sales divided by industry sales
Producers of popular beverages often partner with global music channels to target consumers through a variety of promotional events and advertisements. This approach to marketing is referred to as ________ segmentation
A) intermarket B) income C) age and life-cycle D) occasions E) gender