Which of the following statements about the characteristics sales managers look for in potential salespeople is true?
A. Company executives typically know what characteristics are needed and direct sales managers to hire individuals with those characteristics
B. General sales experience is considered more relevant than specific product or industry experience
C. Research has replaced opinions and experience as the primary tool for selecting an individual who will be a successful salesperson
D. A study of a large cross-section of salespeople to determine what factors make a salesperson successful would be useless because it would not be industry specific
E. All techniques used by sales manager to determine which potential recruits will be successful salespeople are completely subjective
Ans: B. General sales experience is considered more relevant than specific product or industry experience
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