To prevent a public relations problem, which of the following might be the best way to respond to a critic who posts negative information about the company?
A) Assess the message for flaws.
B) Threaten legal action unless the post is removed.
C) Contact the writer privately to attempt to resolve the situation.
D) Monitor feedback about the complaint before making a decision.
Answer: C
Explanation: C) Respond to unhappy customers with efforts to rectify the situation and reach a reasonable solution. In addition to replying promptly, make sure your response won't make the situation even worse. For example, taking legal action against critics, even if technically justified, can rally people to their defense and create a public relations nightmare. In some instances, the best response can be to contact a critic privately (through direct messaging on Twitter, for example) to attempt a resolution away from the public forum.
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A) angel investors B) microlenders C) venture capitalists D) advisory boards E) business incubators
A ratio of net income of $100,000 to sales of $1,000,000 can be stated as
A) Net income is 1/10, or 10 percent, of sales. B) For every dollar of sales, the company has an average net income of 10 cents. C) The ratio of sales to net income is 10 to 1 (10:1), or sales are 10 times net income. D) All of these choices.