When analyzing the competitive atmosphere and marketing climate, advertisers would NOT consider?

A) other brand and products
B) the psychographic profile
C) the demographic profile
D) the ROI
E) the geomarketing profile

D

Business

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If the auditor of obtains satisfaction with respect to the accounts receivable balance by alternative procedures because it is impracticable to confirm accounts receivable the auditor's report should be on modified and could be expected to

a. Disclose that alternative procedures were used because of a management imposed scope limitation b. Disclose in the opinion paragraph that confirmation of accounts receivable was impracticable c. Not mention alternative procedures d. Refer to a note that discloses the alternative procedures

Business

Field service firms specialize in one or, at most, a few marketing research activities

Indicate whether the statement is true or false

Business