When “reading” a message, a person can accept the dominant ideology but also engage in selective interpretation.

A. preferred reading
B. negotiated code
C. oppositional code
D. motivational code

B. negotiated code

Communication & Mass Media

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Guidelines for productive conflict include

(1) monitoring your personal behavior and the behavior of others for signs of destructive conflict; (2) identifying common goals and interests; (3) developing norms to work on problems; (4) working on problem identification and definition; (5) focusing on mutual gain; (6) setting a meeting to work on the conflict: (7) developing solutions and narrowing the choices for action; (8) committing to solutions; and (9) monitoring the process. Indicate whether this statement is true or false.

Communication & Mass Media

Communication that is used to influence the attitudes or behaviors of others is known as _____

Fill in the blank(s) with correct word.

Communication & Mass Media