An enhanced level of two-way multimedia communication between firms and consumers has been successful in
A) helping firms to scale down their public relations efforts.
B) allowing companies to operate with lower profit margins.
C) shifting businesses away from the production concept to the marketing concept.
D) facilitating the shift from marketing orientation to interaction orientation.
E) boosting advertising revenues for mass media organizations.
D
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Insurance policies written on an all-risk (open-perils) basis cover all perils.
a. true b. false
Which of the following statements regarding negotiation with Germans is incorrect?
a. Protocol is very important and formal. b. Germans typically use a handshake at the beginning and end of meetings. c. Germans tend to be detail oriented and like technical people as part of negotiations. d. In business, Germans are typically individualistic; however, as people they are very group-oriented.