What must marketers do during the marketing strategy development phase of the new-product-development process?
What will be an ideal response?
Marketers must identify the target market, estimate its size, and determine how the product can be positioned to effectively address the target market's needs.
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When qualifying sales prospects, Jason places each lead in one of four baskets ranging from A to D with A leads the best and D leads the worst. Using this method of categorization, the appropriate strategy for "B" leads would be:
A) do nothing currently, but monitor the lead for possible future changes B) contact the lead using telemarketers C) receive a sales call from one of the firm's salespeople D) send the lead marketing materials and encourage them to make inquiries if they are interested
Moses had been trying to accomplish too much work on his own
Following the advice of his father-in-law, Jethro, he instituted a clearly defined system of authority, with a supervisor for every ten workers and a manager for every ten supervisors, with himself at the top. This way, the more difficult, complex problems would percolate up through the organization to Moses and Aaron, but the lower-level leaders would have authority to deal with the less complicated problems. This describes the ________ type of organizational design. A) functional B) matrix C) network D) cellular E) multi-divisional