An advertising company has been hired by the Centers for Disease Control to produce TV commercials to increase awareness of breast cancer in males
Advertising executives are considering three different commercials. The first features actual patients who describe the pain they experienced from the disease. The second focuses on medical doctors discussing early detection strategies and treatment options. The third shows grieving family members surrounding a grave. Which is likely to be more effective at changing men's behavior?
A) The first, focusing on actual patients and their negative outcomes
B) The second, focusing on specific information that will reduce fear
C) The third, focusing on the ultimate outcome of ignoring the potential problem
D) None of these will be effective.
E) All of these will be equally effective.
Answer: B
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According to an evolutionary approach to love, why do women prefer men with resources, whereas men prefer women who are attractive?
a. Resources signal competence in men; attractiveness signals reproductive fitness in women. b. Resources signal relationship commitment in men; attractiveness signals erotic passion in women. c. Reproduction is more costly to men than to women. d. Resources signal dominance in men; attractiveness signals willingness in women.
Which of the following statements is supported by research findings?
A. Females tend to self disclose more than males. B. Males tend to self-disclose more than females. C. Males and females tend to self-disclose about the same. D. Males self-disclose more than females to friends, females disclose more than males to strangers.