Sampling error is:
A. the number of mistakes a researcher makes in selecting the sample.
B. the degree to which a sample differs from population characteristics.
C. always present.
D. the number of times a person is contacted before they agree to participate in a research project.
E. B and C.
Answer: E
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A communication audit ________
A) is a cost-benefit analysis of communication B) uses survey research to determine audience attitudes C) uses personal interviews to determine the attitudes and needs of a target public D) determines whether communications are consistent with stated goals and values E) none of the above
Colin had researched, outlined, and practiced his speech carefully, but on the day he was to give the speech, his girlfriend broke up with him. He found it impossible to keep his mind on his speech or his audience and continually lost his place. What public speaking term BEST describes this situation?
A) psychological noise B) speaker anxiety C) auditory channel deficiency D) physiological noise