Define “source orientation.”

What will be an ideal response?

Source orientation refers to communication as “those situations in which a source transmits a message to a receiver with conscious intent to affect the latter’s behaviors.”

Communication & Mass Media

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To analyze your audience, you should consider sociological factors such as age, gender, and religion

Indicate whether the statement is true or false.

Communication & Mass Media

As a speaker, when yougive your full attention to the questioner, listen politely, and respond courteously, you are

A) listening nonjudgmentally. B) neutralizing hostile questions. C) giving a "double-barreled" talk. D) using organized signposts.

Communication & Mass Media